Hollywood star Scarlett Johansson has taken authorized motion in opposition to an AI app after its commercial allegedly featured her identify and likeness with out her permission.
The 22-second commercial was posted on X by Lisa AI: 90’s Yearbook & Avatar, a picture producing app, in accordance with American information outlet Selection.
A spokesperson of the Marriage Story star confirmed to Selection that she is just not a spokesperson for the corporate and that acceptable authorized actions have been taken because it was noticed on October 28.
“We don’t take this stuff frivolously. Per our standard plan of action in these circumstances, we are going to take care of it with all authorized treatments that we are going to have,” her lawyer, Kevin Yorn, instructed the outlet.
The advert, which has been taken down, makes use of the behind the scenes footage of Johansson from the set of her 2021 Marvel movie Black Widow, wherein she performed the titular superhero.
“What’s up guys? It is Scarlett and I would like you to return with me…” she says, earlier than the display screen transitions into AI-generated pictures that resemble her.
A voice, impersonating the actor, continues to talk to advertise the app.
It isn’t restricted to avatars solely. You can even create photographs with texts and even your AI movies. I believe you should not miss it, the narration says.
The commercial additionally featured a fantastic print that learn, “Photographs produced by Lisa AI. It has nothing to do with this particular person.”
Johansson’s authorized motion in opposition to the AI app comes only a month after Hollywood veteran Tom Hanks warned his followers a couple of dental plan commercial that he claimed was utilizing an “AI model” of him.
“Beware!! There is a video on the market selling some dental plan with an AI model of me. I’ve nothing to do with it, the 67-year-old had posted on Instagram alongside a screenshot of his computer-generated picture from the clip.
